The video has English, french and Bulgarian subtitles. If you want to see them, open the video in new window and press the subtitle option in youtube!
Part of the Schoodle advertisement strategy was to create a video presentation of the project. The main purpose of that video was to be short, easy to understand and funny for those who are watching it.
Read more about Schoodle project or visit the official website.
The process of creation
My main activity in that project was to organize the whole process of the video creation. Starting from the invention of the main concept, writing of the scenario and finding the right people and ending with buying the necessary equipment and reducing the budget in some normal ranges.
So the first step I had to do was to decide how to make this video. I was inspired by a couple of videos which I saw on YouTube and Vimeo which are created by a painter who is drawing with a marker over white board (example). That’s it! The concept is quite simple, cheep and expressive. A voice is talking and at the same time you can see how the painter express those same words in pictures. And I decided that this is the best way.
The second step was to buy the necessary equipment – camera, camera accessories, lighting, reflectors, suitable surface for painting, etc. …and let’s not forget it, proper time and place to do it!
The third step was to write the scenario.
The fourth step was to find the proper people for the rest of the work. So my partner Lyubomir Slavilov from Noway Media Ltd. was the painter whose hand you can see on the video. The voice was recorder by Georgi Parvanov from Ad Agency GoBox Ltd. whose voice you can hear.
The fifth and the last step was to choose a proper music and to assemble all materials (audio, video, etc.) in one final presentation video.
Access / Take a look
If you want to take a look at the project, go to the Schoodle’s main page and log in with one of the accounts listed below:
*If you can’t log in with the accounts above, please take into account that they are public and somebody may change the password or delete them and this might be the reason for your issue. If this is your case, please contact me to ask for a new account or just create a new account by your own.
Noway Media Ltd.